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This week us as an class had an open blog. So what I wanted to discuss was the planning of Hasbro the toy maker hitting the small screen. Since the movie transformer made a hit on the big screen Hasbro has ideas to make there board games such as Monopoly, Candy Land, Battleship, Clue, Ouija and Stretch Armstrong into a movie. Hasbro has teamed up with Universal so by 2010 the first movie should be out in the public. I believe this is a great promotional strategy to increase the already popular board games and reach towards a new audience. Hasbro also has plans to expand its digital gaming selections so this will also help boost sells. Hasbro has had problems with the online gaming trend so I really think they should begin to offer something in that market to reach a bigger target market. i believe it will be interesting how Hasbro changes its marketing strategies to adapt to the new trends. http://adage.com/article?article_id=125249