Products in movies and television

There are thousands of products that are in the market in the United States alone. It is amazing on how many products are displayed in movies and television. There is alot of exposure avalible when you place your product in a major broadcasting such as movies and television because of the mass distribution. We look at movies not aware that we are being advertised and exposed to.
As I viewed a coulpe of movies and television shows I saw alot of fashion throught the diffrent shows and movies. There were alot of name brand clothing and specific stores displayed in the shows. I just found it intresting on how our fashion and what we precieve as good qualitly clothing is reinforced in what we watch and are exposed to on a daily basis.

Advertisment

This week us as an class had an open blog. So what I wanted to discuss was the planning of Hasbro the toy maker hitting the small screen. Since the movie transformer made a hit on the big screen Hasbro has ideas to make there board games such as Monopoly, Candy Land, Battleship, Clue, Ouija and Stretch Armstrong into a movie. Hasbro has teamed up with Universal so by 2010 the first movie should be out in the public. I believe this is a great promotional strategy to increase the already popular board games and reach towards a new audience. Hasbro also has plans to expand its digital gaming selections so this will also help boost sells. Hasbro has had problems with the online gaming trend so I really think they should begin to offer something in that market to reach a bigger target market. i believe it will be interesting how Hasbro changes its marketing strategies to adapt to the new trends. http://adage.com/article?article_id=125249

Advertising and Society

Does advertising emulate society or does society emulate advertising?

From my perspective I believe that our society emulates advertising and advisements emulates society. I consider this to be a big revolving circle that affects society today. From my perspective advertising shows the audience what they want to see regardless of if our society is conscious of it or not. Advertisement shows images of what we want to have or would like to be. Advertisements play on what society sets for itself. If we all want to have that perfect body companies will advertise to play on that aspect in order to sell there product. For instance a Jenny Craig commercial for years have showed in there commercials before and after pictures of people who claim to lose such and such pounds on the Jenny Craig diet and exercise. These types of commercials will show a person who is a representative of the general public or a little over weight individual and after shows a person who is a representative of a society's ideal body type. This is an example of society emulating advertising.

As an example of advertising emulating society it comes back to what we discussed in class. In class we discussed how deodorant was in the passed not required in our day to day life in society but a certain type of advertisement showed to the society that deodorant is needed and required for good hygiene so our society adapted that concept. So advertising does have an certain effect on society either positive or negative. In conclusion, I believe that society does emulate advertising as well as advertising emulates our society.

Stereo Typing in Commercials

This week we are asked to comment on the commercials that will display distant stereo types. The stereo types being either positive or negative are throughout advertisements that we are introduced to daily. As I began to watch these commercials I started to see a growing trend occur. I started watching TV during the daytime hours and I saw a tremendous amount of diet commercials. The diet commercials just to name a few were smart cookie, Jenny Craig, weight watchers, and curves. From my interpretation I felt that they were targeting women who are in the house during the day. I guess that was because I was watching Jerry Springer and Maury lol. But regardless of the matter I just felt that they were stereotyping women who are at home watching TV are overweight and also depressed.
Another growing trend of commercials I saw were the technical institutes advertisements. The commercials displayed mostly minority actors which showed them in a dead in job or unemployed and suggest them to " Get up off the couch and do something". I just think they are targeting mostly minorities that either just got out of high school or received there GED. It was just hard to believe that the only audience and target market are minorities. When I saw any actual college and university commercials it had a completely different look and feel to them. The commercials just had an completely different target objective in there advertisements. The commercials I am particularly talking about are the Penn State and Devry commercials.

Zune Pink Ad

I believe this ad captures the simplicity and stylish aspect of the Microsoft Zune. It appeals to women where as in the previous ads they might have felt left out in the advertising picture. This ad is very eye catching and has the potential to increase there sells to women demographic.
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